IT'S JUST BUSINESS PT. 5

FOR THE FINAL INSTALLMENT OF THESE BUSINESS RESEARCH POSTS I WANTED TO GO SOMEWHERE A LITTLE DIFFERENT, SO FAR IT'S ALL BEEN ABOUT 2D COMPANIES. THIS ONE ARGUABLY COULD BE CONSIDERED AS AN ORIGINAL 2D COMPANY, BUT WITH THE EVOLUTION OF NEW MEDIA'S THEY'VE ADAPTED TO 3D. HERE IT IS , 'DREAMWORKS/ P.D.I (PACIFIC DIGITAL IMAGES)

Dreamworks are an American animation studio based in California and were established in 1994 in order to create animated feature films TV shows and online virtual worlds. Over the past few years they have created popular feature films such as the Shrek series, Kung Fu Panda and my personal favourites, the How To Train Your Dragon films. 

ABOVE: HOW TO TRAIN YOUR DRAGON 2

 BELOW: KUNG FU PANDA

Unlike the other companies that have been researched into, Dreamworks are a primarily if not solely rooted into the creation of 3D feature length films and 3D piece. Although Dreamworks is mainly known for their work on popular 3D animated pieces, there is still a lot of 2D creative work that goes into the company, for example, every film needs to have character design, storyboards and animatics which are near enough always done in the 2D medium. Plus, with a history such as theirs and a company that spans out through multiple divisions of creativeness, it would offer the opportunity to branch out into other types of work, rather than just solely that of a 2D animator.